Transactions
shouldn't cost
the world.
Australia is losing nature faster than almost anywhere on Earth, is the only developed country on the deforestation hotspot list and has over 2,000 threatened species. Globally, 73% of wildlife has vanished in fifty years.
OUR PURPOSE IS TO
HARNESS THE POWER OF EVERYDAY TRANSACTIONS TO CONSERVE AUSTRALIAN NATURE.
GreenPay was founded to bend this curve, using the one lever powerful enough to do it — the billions of transactions that move through the economy each year.
The problem isn't knowledge. It's money.
The good news — and there is some — is that we know how to fix this. The scientists have done the work. The answers are clear. Habitats can recover. Species can come back. None of it is a mystery.
The problem is the money.
Australian scientists have calculated what it takes to protect and restore our most critical species and ecosystems: $8.3 billion a year. What we currently spend: $1.5 billion. Eighteen cents on the dollar.
Every year. Paid for, eventually, in species.
That gap won't be closed by government. It won't be closed by philanthropy. And it definitely won't be closed by guilting people into recycling harder.
IT WILL BE CLOSED BY BUSINESS, OR IT WON'T BE CLOSED AT ALL.
And business should step up, because after all, 50% of Australian GDP depends directly on nature.
Half of the economy — the food we grow, the tourism we sell, the materials we build with — relies directly on a functioning natural world. Business doesn't sit alongside nature. Business sits on top of it. It makes the current arrangement, where commerce extracts from nature and contributes almost nothing back, less of an ethical question and more of an arithmetic one.
● OUR MISSION
PUT NATURE AT THE CENTRE OF EVERY TRANSACTION.
